Up until just a few years ago, the network marketing industry was surviving using a ‘mud at the wall’ scenario.

We were taught, ‘it’s a numbers game’. Show enough people and a minority would join us, and a small minority of those would make a serious commitment, take massive action, and enjoy the success that can be achieved in this marvellous industry.

But the network marketing profession has lately undergone some very subtle, but significant, changes.

Now, it’s a very sophisticated industry, involving many thousands of companies, some of them owned by extremely successful business-people such as Donald Trump and Warren Buffet. And many successful professionals, business-owners and corporate leaders now realise the value of having an internet marketing business for their Plan B / Exit Strategy.

The network marketing profession is now $120 billion in annual sales, with over 60 million people involved and is operated in nearly every country around the world.

As I mentioned in Pt 1 of this article below, the industry had been successfully using a fifty year old business model. That no longer works, as it paid little regard to how people are sponsored and trained. It relied-upon attracting a few leaders, disregarding those to whom leadership doesn’t come naturally.

Nowadays, people need to be treated as individuals, and provided with personal, hands-on coaching, support and encouragement. In other words, we must befriend them, gain their trust and assist them to build a business which will provide a secure and reliable income that within time will provide them the security that this unique industry offers.

Established network marketing professionals, as well as newcomers, need to learn the new ways I mentioned above, and there is a company who is leading the way in providing the essential training for this. That company is run by “The Network Coach”, Ed Ludbrook, and they offer a comprehensive network coaching program. A must for every person in our industry who really wants success, and is prepared to do what it takes to achieve it. And very importantly, you can build a business in your home working part-time!

Please contact me at john@johngwass.com or 61 403 340 034 should you like to find out more, and how I can help you market and build your current network marketing business, or help find the right one for you.

Thanks for reading my articles,

John

Filed under: Network Marketing Secrets

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