When I refer to this phrase within the Network Marketing industry, I’m referring to the importance of Sponsorship.

In this industry, when we recruit a new partner into our business, we Sponsor them. And in so doing, we have assumed the role of being a Leader; leading the way to assist that new person learn all the skills they need so that in turn, they also become a Leader.

And to me, the word Sponsor really means responsibility. We have taken-on the responsibilty to teach and coach our new Distributor so that they learn what they need to know about the technical and personal elements of our business, until they are confident-enough to stand on their own two feet, and no longer need us.

One of the many gratifying rewards in this relationship is that in most cases we develop a lifelong friendship, so it soon becomes much more than just a business relationship! We have a great time assisting each other from then on.

Of course, this is a two-way street. Our new Distributor/Partner needs to be motivated and have the desire to learn everything they need to know to be successful. And they need to be coachable and follow what we teach them.

If they aren’t, well our sponsoring responsibility isn’t really desired. In cases like this, we make sure we are always available, but concentrate on those in our business who ‘put their hand up’ and who really want to build a successful Network Marketing business.

Eric Worre has made a great video here which covers this situation.

One question Eric asks in this video, is “Would you like to be Sponsored by you?” My answer to that is a definite YES! Because when I Sponsor a new Distributor who is serious and committed, I put every effort into helping that person achieve their dreams.

Thank you for reading my article.

John Wass

Filed under: Network Marketing Secrets

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