Yesterday I was again priveleged to attend another of Ed Ludbrook’s webinars on learning to be a successul Network Marketing coach.

Well, during that webinar he explained a theory that really made sense to me, and in a way contradicts a lot of the instructions that are abundant in personal development training.

There is a lot of emphasis placed on us coaches to encourage, including new people we sponsor, to set their goals, dream big, and make these goals their primary motivating force.

Well, that’s always made a lot of sense to me, and it’s the way I’ve approached things with my vision boards, affirmations, etc.

But Ed pointed-out that for many folks, especially people starting a new home-based business, that initially setting the ‘big’ goals isn’t the smart way to become self-motivated. Many people, probably the majority who decide to work from home, just don’t believe they deserve, or are capable of having, that dream home, luxury car; or see themselves capable of earning ten thousand bucks a month!

So with lots of people new to Network Marketing, setting their goals in that format may well de-motivate them, and they quickly lose heart and give-up.

What makes a lot of sense to me now, is that most people, initially at least, want to get-away from many unpleasant and distressing things in their lives. They want to get away from crushing debts, leave their inadequate home in a crappy neighbourood, get their kids out of a scary school environment, etc.

So, when it’s a choice of ‘gain motivation’ or ‘pain motivation’, it’s the ‘pain’ one that the majority of people use to self-motivate themselves with. And, as professional Network Marketing coaches, we need to be aware of this.

Then, as people begin to  build a little success in their business, they start to feel more confident in their ability to actually achieve some of the lifestyle that would love to live, setting the ‘gain’ goals becomes the method they can use to become self-motivated.

In future I will be more concious of encouraging my team-members to consider which type of self-motivation will be most effective in helping them build a successful home based Network Marketing business and develop a significant passive income.

Thank you, friends, for reading my latest article.

John

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Filed under: Network Marketing Secrets

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